Paytm starts marketing campaign, aims 1.5 bn payments during festival season

The company has partnered with more than 10,000 brand stores like those of US Polo Assn, Big Bazaar, Calvin Klein, Central and Lifestyle (iStock)

New Delhi: Paytm has started a marketing campaign to promote the interoperability feature of its quick response (QR) code scanning application, with the feature aiming 1.5 billion merchant payments on its platform during the festival season, the company said in a release.

The company plans to promote its interoperable QR code scanner for unified payments interface (UPI), and with the marketing campaign plans to increase its merchant partnerships by around 2 million across the country.

Paytm currently partners around 14 million merchants.

“With this new campaign, we aim to educate more users that now they need only the Paytm app to scan any QR code to make direct payments at the neighbourhood shops & earn Cashbacks,” Paytm marketing head Jaskaran Kapany said in a statement.

The company’s e-commerce arm Paytm Mall is holding its ‘Maha Cashback Carnival’ sale from 29 September to 4 October.

This year, Paytm Mall customers can also visit offline stores and avail the deals on its applications. The company has partnered with more than 10,000 brand stores like those of US Polo Assn, Big Bazaar, Calvin Klein, Central and Lifestyle.

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