Clear signs of revival in industrial production, fixed investment: Finance Minister Nirmala Sitharaman

September 14, 2019

Union Finance Minister Nirmala Sitharaman Finance Minister Nirmala Sitharaman on Saturday said there are clear signs of revival of industrial production and fixed investment after economic growth plunged to a six-year low. At a press conference called to announce the third part of the stimulus package for the economy, she said measures are being taken […]

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Britain announces investment of over £500 million in green technologies, plans to end sale of petrol and diesel vehicles by 2040

September 11, 2019

London: The British government said on Tuesday it will invest more than 500 million pounds ($616 million) in green technologies. Included in this will be a 400 million pound fund to develop rapid charging infrastructure points for electric vehicles. A further 143 million pounds will be invested in green projects, including greenhouse gas removal technologies and […]

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Investing lessons to learn from maths and gambling

September 9, 2019

The other day I came across a thread on Twitter where the topic was the difference between aggregating point-in-time experiences vs aggregating the same experiences over a period of time. It sounds exotic, but it’s actually a very simple idea and every investor should understand it. The original tweet asked if you were offered an investment that […]

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Digital Advertising And Marketing Strategies For Reaching The Modern Customer

September 7, 2019

Consumers’ changing habits are at the forefront of digital advertising and marketing trends and are driving a significant impact on the direction of the industry. As marketers, it’s our job to stay competitive and ahead of what’s circulating inside the revolving door of digital trends. I have spent the duration of my career heavily involved […]

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Kabbage acquires Radius Intelligence, the marketing tech firm with a database of 20M small businesses

September 4, 2019

Data is the new oil, as the saying goes, and today Kabbage — a fintech startup backed by SoftBank that has built a business around lending up to $250,000 to small and medium enterprises, using AI-based algorithms to help determine the terms of the loan — is picking up an asset to expand its own data trove […]

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Rs 1000 crore investment, new R&D centre and global launch of OnePlus TV show OnePlus is at home in India

September 1, 2019

OnePlus is India’s No 1 premium phone brand. It is also, in a sense, India’s home brand, or at least a phone brand that is increasingly at home in India. Consider this: The company is investing Rs 1,000 crore in India (this includes a brand new R&D centre in Hyderabad) in the next 3 years. […]

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Vivo lines up ₹3,500 crore investment in India

August 27, 2019

New Delhi: Vivo, India’s third largest smartphone maker, has lined up fresh investments of ₹3,500 crore, adding to the ₹4,000 crore announced last year, as the Chinese smartphone maker gears up to expand its manufacturing facilities in the country. The renewed push by Vivo, part of China’s BBK group, comes at a time when companies in key sectors such […]

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How To Get Your Marketing To Cut Through The Noise

August 25, 2019

Business casual team working on marketing strategy GETTY The average consumer sees up to 10,000 advertisements per day. Superhuman minds couldn’t even comprehend all of that information, much less use it to rethink their purchasing patterns. Despite the overabundance of marketing messages out there, marketing still remains highly effective and profitable when done right. The question, then, […]

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Odisha to clear IOCL’s Rs 1 lakh crore investment

August 19, 2019

BHUBANESWAR: Indian Oil CorporationLimited (IOCLNSE -0.20 %) will invest Rs 1,00,300 crore in expanding its Paradip refinery capacity from 15 million tonnes per annum (mtpa) to 25 mtpa and setting up a naphtha cracker unit. A high-level committee, under Chief Minister Naveen Patnaik will be clearing IOCL’s expansion proposal on Monday. IOCL will add 10mt capacity to its Paradip refinery, […]

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All Marketing Is Content Marketing

August 18, 2019

Most successful marketing strategies are built around content. Period. It’s not an add-on or merely a component of a wider marketing plan — content comes first and resonates in everything we do. To put it another way: Content marketing is not anything new. It’s just something the industry has learned to, well, market better. After initial […]

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