Ola Electric joins the unicorn club after $250 million investment from Softbank

July 2, 2019

Japanese conglomerate SoftBank has invested around $250 million in Ola Electric Mobility. With this, the electric vehicle unit of ride sharing aggregator Ola has become the newest unicorn from India, at par with the likes of Flipkart, Zomato, Paytm, as well as its parent company. As per regulatory documents filed with the Registrar of Companies, […]

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ALTBalaji’s marketing blitzkrieg for ‘Boo Sabki Phategi’

July 1, 2019

ALTBalaji has been going full throttle in marketing its latest horror comedy web-series, ‘Booo-Sabki Phategi’. Starring Tusshar Kapoor, Mallika Sherawat, Krushna Abhishek, Sanjay Mishra, Kiku Sharda amongst others, the series has been garnering a positive response ever since its announcement. The platform not only has gone all guns blazing with its promotions, but has also […]

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3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation

June 29, 2019

Artificial intelligence, or AI as it’s called, has been a buzzword for nearly a decade already, yet sometimes it still feels as though we’re just in the early stages of discovering what predictive analytics and machine learning can do for enterprises. Nowhere is this truer than in marketing and sales functions. According to Forrester, as of […]

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Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course

June 25, 2019

It’s no secret that you’ve got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital marketing is one of the smartest moves you can make when you’re starting your new business. If you want to do that work yourself but not feel totally overwhelmed, the Complete […]

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Trilegal counsel Tanya Mehta moves into legal investment VP role at Brookfield Asset Management

June 22, 2019

Trilegal counsel Tanya Mehta has joined Brookfield Asset Management in its investment team as vice president in a legal role. She is understood to be part of the investment team for renewable power at the company, reporting to Nawal Saini, who is managing director of renewable power. Mehta is a 2008 Campus Law Centre Delhi University graduate, who had […]

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How to Recruit Top Marketing Talent

June 19, 2019

A number of marketing leaders are likely tell you how important it is to invest in your actual marketers, more so than your marketing technology. However, some numbers indicate organizations don’t always agree, at least when it comes to marketing spend. Gartner’s CMO Spend Survey 2018-2019 found marketing technology (martech) accounts for the biggest slice of the […]

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Amazon in talks with NinjaCart for potential investment

June 18, 2019

Amazon Pantry is Amazon India’s platform to sell grocery and fresh foods in Indian online retail space. Better big on this space, the US giant has invested $500 million in a separate venture for this to comply with the Indian laws on FDI on food retail etc. Now, there are unconfirmed reports of Amazon taking […]

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Is investment behavior of women different from men? These survey findings will surprise you

June 17, 2019

The study found that the top goals for men and women such as child’s education, dream home, child’s marriage, debt free life and a higher standard of living are similar. The approach towards handling money, managing savings and taking investment decisions is widely considered to be a man’s job. Also, it’s a general perception that […]

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Drive Real Content Marketing Results with These Expert Tips

June 16, 2019

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals. Create a […]

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How to Make Positive Changes to Your Marketing Process

June 15, 2019

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job too — if you know how to do it right. Unfortunately, most marketers focus on how […]

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