Marketing

4 Major Marketing Trends for 2020 and Beyond

May 18, 2019

Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be doing today as a marketing leader at an enterprise organization … … especially with technology. But each year, new and disruptive technological innovations are forcing marketers like me to evolve […]

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The Importance Of Diversifying Your Marketing Plan

May 7, 2019

In today’s increasingly digital age, business owners are often preoccupied with marketing tactics that they have heard about and know they need — most commonly, social media. As marketers, we frequently encounter business owners who come to us asking for help in creating their social media strategies. Often, these clients are so focused on the […]

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Swathi Ram joins SociallyGood as VP, Sales & Marketing

May 3, 2019

SociallyGood, the world’s first online marketplace for social change, has announced the appointment of Swathi Ram as VP, Sales & Marketing. This hiring is a part of the company’s vision of transforming the global social sector and creating a larger social impact. With over 8 years of extensive experience in the development sector, Ram has […]

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How marketers are tackling the challenges facing gambling

April 30, 2019

Betway’s sponsorship of West Ham. It is hard to imagine a sector much more crowded, competitive and fast paced than gambling. From retail stores and online-only brands, to high profile football shirt sponsorships and flashy TV campaigns, gambling marketing is an ever-present part of modern life. The industry is, however, in a state of flux. […]

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Eight Things To Remember When Creating Your First Marketing Plan

April 13, 2019

Developing a marketing campaign is a crucial step for businesses for connecting their product or service with their potential clients or customers, or building up a brand. But problems can develop when building your plan, especially if you are considering a new approach, or are still getting your feet wet in how everything works. Things that make sense on […]

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How To Access Intelligence: Data-Driven Transformation In Marketing Operations

April 10, 2019

The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant progress has been made through ad tech solutions for programmatic buying and targeting, but the full promise of data analytics has been out of reach for teams that don’t have […]

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Marketers must get closer to supply chain or risk long-term brand damage

March 26, 2019

People Tree supplier Creative Handicrafts celebrating Fashion Revolution Week 2018. As consumers become increasingly conscious of the cost of fast fashion, their plastic consumption and the looming threat of climate change, they are looking for brands to take a stand and show some leadership. Whether it is enhancing the transparency of their supply chains, committing […]

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4 Simple Ways to Up Your Millennial Marketing Game

March 20, 2019

There’s a real battle for attention, out there. One of the reasons why a lot of traditional marketing techniques have been downplayed in favor of digital marketing is that, these days, practically everyone is on the internet, and brands deem it fit to allocate more resources to where they are more likely to get the […]

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How Do You Solve The Diversity Problem In Marketing?

March 2, 2019

Within the last few months, scandals from luxury brands Gucci, Prada and Burberry have rocked the fashion industry and captured the public’s attention. The general consensus is that these companies have created products that are hurtful and deeply offensive to many. There is a clear and evident need for a deeper understanding of diversity and inclusion, as there seems to […]

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How Marketing Has Changed Over Time And Ways To Excel At It In 2019

February 24, 2019

Thinking of a career in marketing? Five stars to you for choosing to take up a fun, adrenaline-inducing, and highly-rewarding profession. But exciting as it may be, the marketing function is not what it was a decade ago. For instance, did you know that there are over a dozen kinds of marketing? And each kind requires a […]

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