Marketing

How to use effectively use marketing tactics to build brand awareness

July 21, 2019

The consumers of today are fickle, dynamic, and all the more demanding in nature. They get bombarded by thousands of brands on a daily basis, from online popups and non-skippable ads to huge billboards and TV displays. But these consumers neither have the time nor energy to invest and engage in. Majority of these messages […]

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Staunch enables global brands to penetrate in the Indian market

July 15, 2019

Omni-channel distribution player Staunch has announced that it has enabled global giants to leverage Indian retail market with the most effective glocal strategies. The company has recently launched a range of global brands in Indian market. Staunch will assist these brands with the array of services like cataloging, marketing, strategy, brand comparison and choosing right retail marketplace etc. “India is one of […]

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Oriflame ups the ante on marketing

July 12, 2019

Riding high on the recent judgement passed by the Delhi High Courtbarring e-commerce platforms Amazon, Flipkart and Snapdeal from selling their product, direct selling cosmetics brand, Oriflame plans to increase its marketing spend this year. “Last year we advertised heavily on the print medium, this year however, we may spend more on the television platform,” Frederic Widell, VP, head, South Asia, and MD, […]

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12 Ways to Get More Out of Your Business’s Live Video Marketing

July 9, 2019

There’s a reason that brands have engaged in video marketing for years now: From sponsoring television shows, to making commercials, to running YouTube channels, entrepreneurs have few ways to tell a story that are more powerful than the visual way. Which is why the rise of live online broadcasting has been so successful. Adding to the natural […]

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10 Charts That Will Change Your Perspective Of AI In Marketing

July 8, 2019

Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application adoption, with 37% […]

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How To Optimize Your Marketing Technology Stack

July 3, 2019

With the ever-expanding marketing technology landscape, it’s very easy for marketers to get overwhelmed when choosing which tools to use. In fact, there are already over 7,000 solutions, according to the 2019 Marketing Technology Landscape Supergraphic . So if you’re planning to add new tools to your marketing technology stack, you need to use a calculated approach. You can’t […]

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ALTBalaji’s marketing blitzkrieg for ‘Boo Sabki Phategi’

July 1, 2019

ALTBalaji has been going full throttle in marketing its latest horror comedy web-series, ‘Booo-Sabki Phategi’. Starring Tusshar Kapoor, Mallika Sherawat, Krushna Abhishek, Sanjay Mishra, Kiku Sharda amongst others, the series has been garnering a positive response ever since its announcement. The platform not only has gone all guns blazing with its promotions, but has also […]

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3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation

June 29, 2019

Artificial intelligence, or AI as it’s called, has been a buzzword for nearly a decade already, yet sometimes it still feels as though we’re just in the early stages of discovering what predictive analytics and machine learning can do for enterprises. Nowhere is this truer than in marketing and sales functions. According to Forrester, as of […]

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Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course

June 25, 2019

It’s no secret that you’ve got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital marketing is one of the smartest moves you can make when you’re starting your new business. If you want to do that work yourself but not feel totally overwhelmed, the Complete […]

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How to Recruit Top Marketing Talent

June 19, 2019

A number of marketing leaders are likely tell you how important it is to invest in your actual marketers, more so than your marketing technology. However, some numbers indicate organizations don’t always agree, at least when it comes to marketing spend. Gartner’s CMO Spend Survey 2018-2019 found marketing technology (martech) accounts for the biggest slice of the […]

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