Marketing

Why are marketers keen on tapping a consumer’s physical location?

September 16, 2019

With almost every consumer having access to smartphones, it’s getting increasingly important for marketers to push personalised content on mobile phones based on a consumer’s physical location. This form of marketing allows brands to personalise information for high relevance as this facilitates more accurate targeting. This technique has been witnessing a surge in the Indian […]

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Digital Advertising And Marketing Strategies For Reaching The Modern Customer

September 7, 2019

Consumers’ changing habits are at the forefront of digital advertising and marketing trends and are driving a significant impact on the direction of the industry. As marketers, it’s our job to stay competitive and ahead of what’s circulating inside the revolving door of digital trends. I have spent the duration of my career heavily involved […]

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Kabbage acquires Radius Intelligence, the marketing tech firm with a database of 20M small businesses

September 4, 2019

Data is the new oil, as the saying goes, and today Kabbage — a fintech startup backed by SoftBank that has built a business around lending up to $250,000 to small and medium enterprises, using AI-based algorithms to help determine the terms of the loan — is picking up an asset to expand its own data trove […]

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How To Get Your Marketing To Cut Through The Noise

August 25, 2019

Business casual team working on marketing strategy GETTY The average consumer sees up to 10,000 advertisements per day. Superhuman minds couldn’t even comprehend all of that information, much less use it to rethink their purchasing patterns. Despite the overabundance of marketing messages out there, marketing still remains highly effective and profitable when done right. The question, then, […]

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All Marketing Is Content Marketing

August 18, 2019

Most successful marketing strategies are built around content. Period. It’s not an add-on or merely a component of a wider marketing plan — content comes first and resonates in everything we do. To put it another way: Content marketing is not anything new. It’s just something the industry has learned to, well, market better. After initial […]

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For SMEs, funds and marketing are big challenges

August 6, 2019

‘Need to innovate on financials, systems, manpower and invest in human resources’ Though SMEs are considered the growth engines of any economy, including India, the challenges and opportunities the sector faces are far larger than their size — from quality to compliance, manpower to funding, branding to marketing. “But the biggest challenge for SMEs is […]

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Supercharge Your Marketing by Learning Advanced SEO

July 31, 2019

Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the future in mind. Beyond the Basics: Advanced SEO Optimization Tactics That You Can’t Google teaches you the […]

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Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market

July 29, 2019

If you want your message to reach the affluent, there has never been a more pressing time to get your “Authority” position established. The good news is, you can intentionally and strategically create an “Authority Marketing” blueprint and implement it to build your Authority, for both your digital footprint and tangible presence. There are seven […]

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So, You’re Going to Resend an Email Marketing Campaign

July 28, 2019

3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this to your entire list? The quick answer is that you should never […]

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How to Create a Cohesive Marketing Plan

July 26, 2019

Enterpreneur Network partner Eric Siu explains how to create a successful marketing plan. Start by taking an honest look at your business and how it compares to your competitors. Are you staying organized, following a schedule and blocking out distractions? You should also make an effort to surround yourself with other ambitious people so you don’t find […]

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