Marketing

Diversity And Inclusion And Multicultural Marketing Are Not The Same

November 12, 2019

Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with […]

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3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad

November 10, 2019

I was recently in the market for a new vacuum cleaner and was doing my usual shopping routine — i.e. browsing on Amazon and reading reviews to get more information on the various brands before I made my purchase — when then I happened to catch this Bed Bath & Beyond commercial about “offline shopping.” It inspired me. Instead of […]

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Do the marketing principles we learned in college still apply today?

October 22, 2019

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own. However, there’s a downside to self-instruction. When everything you’ve learned comes […]

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How to Develop a Social Media Marketing Strategy for Your Business

October 18, 2019

A sound, effective strategy involves these four steps. A whopping 3.2 billion people or 42% of the world’s population uses social media. On average, people spend over two hours of their day messaging and surfing social media networks. After having a positive experience with a brand on social media, 71% of people will often recommend the brand […]

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Where Is Product Marketing (Or Portfolio Messaging) In Your Organization?

September 30, 2019

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product marketing management (PMM) does, I get a unique answer, depending on the scenario. We still have a lot of work to educate and build awareness on […]

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Paytm starts marketing campaign, aims 1.5 bn payments during festival season

September 24, 2019

New Delhi: Paytm has started a marketing campaign to promote the interoperability feature of its quick response (QR) code scanning application, with the feature aiming 1.5 billion merchant payments on its platform during the festival season, the company said in a release. The company plans to promote its interoperable QR code scanner for unified payments interface […]

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10 Digital Marketing Moves To Grow ASAP Before EOY

September 22, 2019

The windows closing in mid-September aren’t just from the weather dropping. The year is coming into focus with a shrinking ability to shape what it will look like as Q4 rises into view. The good news is that digital marketing is digital; you can still do things on multiple dimensions to make an impact before […]

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Why are marketers keen on tapping a consumer’s physical location?

September 16, 2019

With almost every consumer having access to smartphones, it’s getting increasingly important for marketers to push personalised content on mobile phones based on a consumer’s physical location. This form of marketing allows brands to personalise information for high relevance as this facilitates more accurate targeting. This technique has been witnessing a surge in the Indian […]

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Digital Advertising And Marketing Strategies For Reaching The Modern Customer

September 7, 2019

Consumers’ changing habits are at the forefront of digital advertising and marketing trends and are driving a significant impact on the direction of the industry. As marketers, it’s our job to stay competitive and ahead of what’s circulating inside the revolving door of digital trends. I have spent the duration of my career heavily involved […]

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Kabbage acquires Radius Intelligence, the marketing tech firm with a database of 20M small businesses

September 4, 2019

Data is the new oil, as the saying goes, and today Kabbage — a fintech startup backed by SoftBank that has built a business around lending up to $250,000 to small and medium enterprises, using AI-based algorithms to help determine the terms of the loan — is picking up an asset to expand its own data trove […]

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