5 Ways Marketing will Change in 2020

January 21, 2020

With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to a companies and brands’ success. As a marketing professional, and one that loves to dive headfirst into all the content around marketing possible, I’ve deciphered what the 5 biggest trends of 2020 are […]

Read More

Marketing’s claim to the C-suite is more than strong enough

January 20, 2020

The chief executive has decided to gather the leadership together to devise a new five-year plan for growth. And wants total focus. Away from distractions. Away from devices. Somewhere different, quiet, literally above the fray. A hot air balloon has been prepared. Inside the basket now sit the heads of finance, operations, legal, sales, information, […]

Read More

Navigating A Marketing Role In Tech: What To Look For, What To Expect

January 19, 2020

A closer look at the role marketing plays inside tech companies vs. other industries Going to work for a tech company or startup has a lot of appeal for marketers – whether you are a recent MBA grad or someone who’s more established in your career. The opportunity to join a fast growing company, introduce […]

Read More

15 Top Marketing Trends That May Impact 2020

January 11, 2020

With the change of each year, new trends emerge or old ones change and evolve in the marketing industry. The changes that occur may be blatant, but more often, they are subtle, and you need to be looking for them to notice what they are. Determining what is trending is in a company’s best interests […]

Read More

The top trends that will dominate the advertising, marketing and media industry in 2020

January 5, 2020

2019 was an interesting year — full of ups and downs for the advertising, media and marketing industry. While we saw digital marketing taking the center stage and brands experimenting with newer formats on the medium, the economic slowdown affected consumer sentiments, and naturally, the industry. However, during this period of tough economy, the industry tried to […]

Read More

5 Content Marketing Trends You Need to Know for 2020

January 4, 2020

It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Plus, content marketing isn’t the only thing that’s changing — people are always changing. The needs of your audience are constantly evolving and you need to keep up with what they want so that you can continue to create and distribute effective and engaging […]

Read More

Marketing Is Still an Art (and a Science)

December 29, 2019

Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. They want all marketing decisions to be based on solid data that had previously not been available but is today in high amounts. But, data can be deceiving. It may lead you in one direction, when in fact […]

Read More

Personalisaton: the new holy grail of marketing

December 23, 2019

The long and short of personalisation is that every piece of creative should be data led. It’s an approach that is simpler than it sounds, but ultimately more effective than conceptualising something based on what we think we know and what we think people want. But thanks to the proliferation of data, there’s no need to guess because the […]

Read More

Marketing performance – what that will look like in 2020, and how data will play a vital role

December 9, 2019

For several years now, marketers have been shifting their focus onto performance – largely as a way of demonstrating ROI. However, in some ways this has been an overcorrection, wherein performance is narrowly defined and often poorly conceptualised. Throughout 2020, there should be a return to balance. However, this doesn’t mean changing focus again for […]

Read More

Why Every Company Needs a Marketing Agency Online Services

December 6, 2019

If you’ve recently launched a new brand, one of the first things a prospective customer may ask you for is your website address. Even if you sell your products and services face to face, every brand must have a website and in the current business climate, they all need marketing agency online services Your website […]

Read More