Marketing

4 Simple Ways to Up Your Millennial Marketing Game

March 20, 2019

There’s a real battle for attention, out there. One of the reasons why a lot of traditional marketing techniques have been downplayed in favor of digital marketing is that, these days, practically everyone is on the internet, and brands deem it fit to allocate more resources to where they are more likely to get the […]

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How Do You Solve The Diversity Problem In Marketing?

March 2, 2019

Within the last few months, scandals from luxury brands Gucci, Prada and Burberry have rocked the fashion industry and captured the public’s attention. The general consensus is that these companies have created products that are hurtful and deeply offensive to many. There is a clear and evident need for a deeper understanding of diversity and inclusion, as there seems to […]

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How Marketing Has Changed Over Time And Ways To Excel At It In 2019

February 24, 2019

Thinking of a career in marketing? Five stars to you for choosing to take up a fun, adrenaline-inducing, and highly-rewarding profession. But exciting as it may be, the marketing function is not what it was a decade ago. For instance, did you know that there are over a dozen kinds of marketing? And each kind requires a […]

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