Author: Miles

Diversity And Inclusion And Multicultural Marketing Are Not The Same

November 12, 2019

Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with […]

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3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad

November 10, 2019

I was recently in the market for a new vacuum cleaner and was doing my usual shopping routine — i.e. browsing on Amazon and reading reviews to get more information on the various brands before I made my purchase — when then I happened to catch this Bed Bath & Beyond commercial about “offline shopping.” It inspired me. Instead of […]

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Hickenlooper didn’t always reimburse travel on private planes, report says. An ethics panel will decide if that was illegal.

November 8, 2019

ormer Colorado Gov. John Hickenlooper on several occasions last year criss-crossed the nation on private planes owned by high-powered businessmen or their companies, at times during trips to conduct state business, but only repaid the owners of the aircraft in one instance. The Democrat told investigators that he tried to repay the planes’ owners for […]

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Alternative investment returns monitor: For the week ending October 30, 2019

November 4, 2019

The scope and attractiveness of alternative investments is increasing. Here’s a weekly tracker of returns from such investments. But don’t compare these with returns from traditional investments since the proportion and purpose of alternative investments is vastly different. Diamond Index Overall Diamond Index is based on actual transactions from 20 different market players and reflects price […]

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Do the marketing principles we learned in college still apply today?

October 22, 2019

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own. However, there’s a downside to self-instruction. When everything you’ve learned comes […]

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How to Develop a Social Media Marketing Strategy for Your Business

October 18, 2019

A sound, effective strategy involves these four steps. A whopping 3.2 billion people or 42% of the world’s population uses social media. On average, people spend over two hours of their day messaging and surfing social media networks. After having a positive experience with a brand on social media, 71% of people will often recommend the brand […]

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Where Is Product Marketing (Or Portfolio Messaging) In Your Organization?

September 30, 2019

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product marketing management (PMM) does, I get a unique answer, depending on the scenario. We still have a lot of work to educate and build awareness on […]

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Paytm starts marketing campaign, aims 1.5 bn payments during festival season

September 24, 2019

New Delhi: Paytm has started a marketing campaign to promote the interoperability feature of its quick response (QR) code scanning application, with the feature aiming 1.5 billion merchant payments on its platform during the festival season, the company said in a release. The company plans to promote its interoperable QR code scanner for unified payments interface […]

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How to invest in share market

September 23, 2019

Investing in the stock market will help you to reap the rewards of your labour in the future | Photo for Representation Stock market investment is an excellent way to grow wealth. Invest money in share market provide high returns due to the power of compounding effect. So if you invest in share market or […]

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10 Digital Marketing Moves To Grow ASAP Before EOY

September 22, 2019

The windows closing in mid-September aren’t just from the weather dropping. The year is coming into focus with a shrinking ability to shape what it will look like as Q4 rises into view. The good news is that digital marketing is digital; you can still do things on multiple dimensions to make an impact before […]

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