Author: Miles

5 Ways Marketing will Change in 2020

January 21, 2020

With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to a companies and brands’ success. As a marketing professional, and one that loves to dive headfirst into all the content around marketing possible, I’ve deciphered what the 5 biggest trends of 2020 are […]

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Marketing’s claim to the C-suite is more than strong enough

January 20, 2020

The chief executive has decided to gather the leadership together to devise a new five-year plan for growth. And wants total focus. Away from distractions. Away from devices. Somewhere different, quiet, literally above the fray. A hot air balloon has been prepared. Inside the basket now sit the heads of finance, operations, legal, sales, information, […]

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Navigating A Marketing Role In Tech: What To Look For, What To Expect

January 19, 2020

A closer look at the role marketing plays inside tech companies vs. other industries Going to work for a tech company or startup has a lot of appeal for marketers – whether you are a recent MBA grad or someone who’s more established in your career. The opportunity to join a fast growing company, introduce […]

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Franklin MF marks down its entire Vodafone Idea investments to zero

January 18, 2020

Franklin Templeton MF, has investments of over Rs 2,050 crore in Vodafone Idea as on December 2019. Franklin Templeton Mutual Fund has marked down its entire investments to zero in all debt schemes that held the papers of Vodafone Idea after the Supreme Court refused to grant relief to telecom operators seeking breather on the adjusted gross […]

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Are liquid funds safe for investment? Find out

January 14, 2020

I am planning to invest in liquid fund every month. Are they safe? -Sanjay Kumar Liquid funds are relatively safe investment vehicles for money which you may require at short notice (say, for periods not exceeding two years). Money which can be set aside for the long-term (say, over five years) could be invested in […]

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League Of Legends Dev Riot Games Starts Tabletop Gaming Subdivision

January 13, 2020

League of Legends developer Riot Games is expanding from the screen to the table, announcing a new division in the company that will focus on tabletop games. The newly formed team will actually be starting with Riot’s second tabletop game. The designers at Riot released the board game Mechs vs Minions in 2016, but said at the time […]

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15 Top Marketing Trends That May Impact 2020

January 11, 2020

With the change of each year, new trends emerge or old ones change and evolve in the marketing industry. The changes that occur may be blatant, but more often, they are subtle, and you need to be looking for them to notice what they are. Determining what is trending is in a company’s best interests […]

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The top trends that will dominate the advertising, marketing and media industry in 2020

January 5, 2020

2019 was an interesting year — full of ups and downs for the advertising, media and marketing industry. While we saw digital marketing taking the center stage and brands experimenting with newer formats on the medium, the economic slowdown affected consumer sentiments, and naturally, the industry. However, during this period of tough economy, the industry tried to […]

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5 Content Marketing Trends You Need to Know for 2020

January 4, 2020

It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Plus, content marketing isn’t the only thing that’s changing — people are always changing. The needs of your audience are constantly evolving and you need to keep up with what they want so that you can continue to create and distribute effective and engaging […]

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Marketing Is Still an Art (and a Science)

December 29, 2019

Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. They want all marketing decisions to be based on solid data that had previously not been available but is today in high amounts. But, data can be deceiving. It may lead you in one direction, when in fact […]

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