Day: September 30, 2019

Where Is Product Marketing (Or Portfolio Messaging) In Your Organization?

September 30, 2019

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product marketing management (PMM) does, I get a unique answer, depending on the scenario. We still have a lot of work to educate and build awareness on […]

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