India must tap foreign capital to trigger investment cycle: CEA

July 17, 2019

New Delhi: Chief Economic Advisor Krishnamurty Subramaniam on Tuesday said India must tap foreign investment to trigger investment cycle that will lead to higher growth of 8 per cent which is needed for becoming a $5 trillion economy by 2025. “We also need to be tapping into foreign capital. In some sense it triggers this virtuous […]

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Ritesh Agarwal’s OYO, SoftBank set up investment vehicle, seek CCI approval for increasing stake in Oravel Stays

July 16, 2019

OYO and a Cayman Islands-based RA Hospitality Holdings have filed a notification with the CCI seeking its approval for increasing stake in Oravel Stays. Global hotel and home chain OYO and a Cayman Islands-based entity called RA Hospitality Holdings has filed a notification with the Competition Commission of India (CCI) in order to increase stake […]

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Staunch enables global brands to penetrate in the Indian market

July 15, 2019

Omni-channel distribution player Staunch has announced that it has enabled global giants to leverage Indian retail market with the most effective glocal strategies. The company has recently launched a range of global brands in Indian market. Staunch will assist these brands with the array of services like cataloging, marketing, strategy, brand comparison and choosing right retail marketplace etc. “India is one of […]

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Inside Modi’s game plan to bring in investment for infrastructure

July 14, 2019

Two king-sized numbers stand out in Nirmala Sitharaman’s budget: Rs 100 lakh crore and Rs 50 lakh crore. The numbers — estimates of investments required for infrastructuredevelopment across the country and the railways, respectively — suggest the government is now willing to make enough space for private players who can bring in the money. The finance […]

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Why Your Intel Computer Just Got Beaten

July 13, 2019

For videographers and photographers, a good computer can mean the difference between struggling and success during post-processing. A combination of announcements means your Intel powered computer is no longer the best tool for the job. As you’ve certainly seen, if you’ve read any tech news recently, AMD has released new processors. AMD’s 3rd generation Ryzen chips, […]

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Oriflame ups the ante on marketing

July 12, 2019

Riding high on the recent judgement passed by the Delhi High Courtbarring e-commerce platforms Amazon, Flipkart and Snapdeal from selling their product, direct selling cosmetics brand, Oriflame plans to increase its marketing spend this year. “Last year we advertised heavily on the print medium, this year however, we may spend more on the television platform,” Frederic Widell, VP, head, South Asia, and MD, […]

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12 Ways to Get More Out of Your Business’s Live Video Marketing

July 9, 2019

There’s a reason that brands have engaged in video marketing for years now: From sponsoring television shows, to making commercials, to running YouTube channels, entrepreneurs have few ways to tell a story that are more powerful than the visual way. Which is why the rise of live online broadcasting has been so successful. Adding to the natural […]

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10 Charts That Will Change Your Perspective Of AI In Marketing

July 8, 2019

Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application adoption, with 37% […]

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July 7, 2019

Cloud-based gaming is shaping up to be the future of next-gen consoles and platforms with the likes of Google, Sony, and PlayStation all announcing cloud gaming services for their platform. However, Mariocreator Shigeru Miyamoto has said that Nintendo won’t be looking to jump ship that easily. Banners of Nintendo’s new game console Switch are pictured at […]

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How To Optimize Your Marketing Technology Stack

July 3, 2019

With the ever-expanding marketing technology landscape, it’s very easy for marketers to get overwhelmed when choosing which tools to use. In fact, there are already over 7,000 solutions, according to the 2019 Marketing Technology Landscape Supergraphic . So if you’re planning to add new tools to your marketing technology stack, you need to use a calculated approach. You can’t […]

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