10 Digital Marketing Moves To Grow ASAP Before EOY

September 22, 2019

The windows closing in mid-September aren’t just from the weather dropping. The year is coming into focus with a shrinking ability to shape what it will look like as Q4 rises into view. The good news is that digital marketing is digital; you can still do things on multiple dimensions to make an impact before […]

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World’s Best Tax Haven: The United States

September 20, 2019

Yes, you read that right. Before Jumping Into “How Is This Possible?” To attain the moniker “best” tax haven, it is probably fitting to say that “it” is not just about taxes.  Take a look at the political upheaval around the world. Ask yourself how much you value the stability of a jurisdiction’s political system, […]

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Govt Proposes to Significantly Reduce Intellectual Property Rights Fees for MSMEs, Startups

September 17, 2019

New Delhi: The government has proposed to reduce fees for various intellectual property rights like patents and designs for micro, small and medium enterprises and startups to promote innovation, Commerce and Industry Ministry said on Monday. An individual, group or industry has to pay fees at different levels of intellectual property rights (IPR) application fillings. As […]

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Why are marketers keen on tapping a consumer’s physical location?

September 16, 2019

With almost every consumer having access to smartphones, it’s getting increasingly important for marketers to push personalised content on mobile phones based on a consumer’s physical location. This form of marketing allows brands to personalise information for high relevance as this facilitates more accurate targeting. This technique has been witnessing a surge in the Indian […]

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Clear signs of revival in industrial production, fixed investment: Finance Minister Nirmala Sitharaman

September 14, 2019

Union Finance Minister Nirmala Sitharaman Finance Minister Nirmala Sitharaman on Saturday said there are clear signs of revival of industrial production and fixed investment after economic growth plunged to a six-year low. At a press conference called to announce the third part of the stimulus package for the economy, she said measures are being taken […]

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Britain announces investment of over £500 million in green technologies, plans to end sale of petrol and diesel vehicles by 2040

September 11, 2019

London: The British government said on Tuesday it will invest more than 500 million pounds ($616 million) in green technologies. Included in this will be a 400 million pound fund to develop rapid charging infrastructure points for electric vehicles. A further 143 million pounds will be invested in green projects, including greenhouse gas removal technologies and […]

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Investing lessons to learn from maths and gambling

September 9, 2019

The other day I came across a thread on Twitter where the topic was the difference between aggregating point-in-time experiences vs aggregating the same experiences over a period of time. It sounds exotic, but it’s actually a very simple idea and every investor should understand it. The original tweet asked if you were offered an investment that […]

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Digital Advertising And Marketing Strategies For Reaching The Modern Customer

September 7, 2019

Consumers’ changing habits are at the forefront of digital advertising and marketing trends and are driving a significant impact on the direction of the industry. As marketers, it’s our job to stay competitive and ahead of what’s circulating inside the revolving door of digital trends. I have spent the duration of my career heavily involved […]

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Kabbage acquires Radius Intelligence, the marketing tech firm with a database of 20M small businesses

September 4, 2019

Data is the new oil, as the saying goes, and today Kabbage — a fintech startup backed by SoftBank that has built a business around lending up to $250,000 to small and medium enterprises, using AI-based algorithms to help determine the terms of the loan — is picking up an asset to expand its own data trove […]

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Rs 1000 crore investment, new R&D centre and global launch of OnePlus TV show OnePlus is at home in India

September 1, 2019

OnePlus is India’s No 1 premium phone brand. It is also, in a sense, India’s home brand, or at least a phone brand that is increasingly at home in India. Consider this: The company is investing Rs 1,000 crore in India (this includes a brand new R&D centre in Hyderabad) in the next 3 years. […]

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