Accor in talks to invest up to $50 million in Treebo Hotels

May 13, 2019

MUMBAI: Accor SA, which runs the second-largest chain of hotels globally, is in talks to invest up to $50 million in budget hotels brand Treebo Hotels, said two people aware of the development. Treebo was founded in March 2015 by Indian Institute of Technology-Roorkee alumni Rahul Chaudhary, Sidharth Gupta, and Kadam Jeet Jain. Chaudhary and Gupta had […]

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Want to get rich? You need a ‘Mahagathbandhan’ of investments; Here’s why

May 11, 2019

Amid the ongoing Lok Sabha Elections 2019, political talks are dominating our everyday conversations. The talks of the possibility of the formation of a “Mahagathbandhan” taking on the ruling party has been doing the rounds for months. It is not yet clear what will happen after the elections. However, if you are concerned about your […]

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Viewpoint | Where to invest emergency money – savings account, fixed deposit or a liquid fund?

May 10, 2019

If a savings account could give assured super-high returns, then there wouldn’t be any reason to invest elsewhere. But apart from few banks that offer differential interest rates on balance parked in savings accounts, the interest rates are pretty low, around 4%. So it actually doesn’t make any sense to keep very large amounts in […]

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The Importance Of Diversifying Your Marketing Plan

May 7, 2019

In today’s increasingly digital age, business owners are often preoccupied with marketing tactics that they have heard about and know they need — most commonly, social media. As marketers, we frequently encounter business owners who come to us asking for help in creating their social media strategies. Often, these clients are so focused on the […]

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Alibaba hints at change in Indian investment strategy as it pushes smaller deals via BAce Capital

May 6, 2019

Alibaba has been in the Indian market for a while and has had enough learning. Despite making bold bets on Paytm and Snapdeal, it’s far from dominating sizeable share in e-commerce space. Its recent bet on Paytm Mall appears to have also turned south. Following disappointment with large bets, the Chinese behemoth is revamping strategy […]

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France plans to hold investment conclave in Goa this year

May 5, 2019

PANAJI: The Government of France is planning to organise an investment conclavein Goa in October this year, to encourage French companies to invest in various sectors in the coastal state. A proposal to this effect would be submitted to the Goa government soon, Consul General of France in Mumbai Sonia Barbrysaid here on Friday. The first such conclave was […]

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Swathi Ram joins SociallyGood as VP, Sales & Marketing

May 3, 2019

SociallyGood, the world’s first online marketplace for social change, has announced the appointment of Swathi Ram as VP, Sales & Marketing. This hiring is a part of the company’s vision of transforming the global social sector and creating a larger social impact. With over 8 years of extensive experience in the development sector, Ram has […]

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How marketers are tackling the challenges facing gambling

April 30, 2019

Betway’s sponsorship of West Ham. It is hard to imagine a sector much more crowded, competitive and fast paced than gambling. From retail stores and online-only brands, to high profile football shirt sponsorships and flashy TV campaigns, gambling marketing is an ever-present part of modern life. The industry is, however, in a state of flux. […]

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Avengers: Endgame may mirror Baahubali success

April 29, 2019

The new film will play in several Indian languages, with 50-60% of the screening estimated to be in Hindi Walt Disney’s last instalment of the popular superhero franchise, Avengers, has managed to stir up excitement and anticipation comparable to SS Rajamouli’s epic fantasy Baahubali 2: The Conclusion which released two years ago. Both movies sold […]

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BT Buzz: Piramal-Shriram alliance to end

April 28, 2019

Ajay Piramal, Chairman of both Shriram Capital and the Piramal Group, is evaluating options to exit Piramal Enterprises’ seven-year-old strategic investments in the Shriram Group. “We are evaluating options to create value for both the shareholders of Shriram and Piramal. As far as the shareholders of Piramal Enterprises are concerned, we are evaluating options like […]

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