How to Make Positive Changes to Your Marketing Process

June 15, 2019

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job too — if you know how to do it right. Unfortunately, most marketers focus on how […]

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Best Men’s Watches: 7 Classic Pieces Worth The Investment

June 12, 2019

Defining the best of anything is a subjective endeavor, particularly when it comes to watches. The breadth of styles, designs and complications available is not only endless but constantly changing. These seven examples include timepieces boasting high complications, a range of designs, and classic styles. And several are tribute watches, honoring legendary feats in horology—definite […]

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Jet Airways Slumps After Report Hinduja, Etihad Reconsider Investment

June 11, 2019

Shares of India’s Jet Airways Ltd crashed to record lows on Tuesday, after a report that Hinduja Group and Etihad Airways may not invest in the cash-strapped airline which was forced to stop all flight operations nearly two months back. Middle Eastern carrier Etihad, which owns about 24% stake in Jet, had submitted a bid […]

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Uber’s chief operating officer and chief marketing officer are stepping down

June 9, 2019

Uber’s Chief Operating Officer Barney Harford and Chief Marketing Officer Rebecca Messina are stepping down, the company said Friday. In an email to employees, CEO Dara Khosrowshahi said that Uber’s progress now gives him the time to be more directly involved in the company’s day-to-day operations. Khosrowshahi wrote in the email that he decided the heads […]

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A guide to wellness and digital marketing: Go further than comms into corporate methodology

June 3, 2019

If marketing ‘is the generous act of helping others become who they seek to become’ (thanks Seth), then nowhere is that mission more pertinent than in helping people become ‘well’. For a generation staring down the barrel of a career that might last 70 years, staying fit and well has never been more important. Wellness is […]

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Hong Kong-based gadget brand, WK Life launches its biggest store in Delhi

June 2, 2019

Hong Kong-based lifestyle and electronic gadgets brand, WK Life launched its biggest store in Delhi at Ambience Mall, Vasant Kunj on 31st May, followed by additional store launches in Noida, Kamla Nagar – Delhi, Lucknow, and Jaipur. The company offers a wide range of electronic gadgets like home theatres, bluetooth speakers, headphones, wireless chargers, bluetooth […]

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Strong investment push may take Nifty to 15K in 2 years; bet on these 10 stocks

May 31, 2019

As Narendra Modi takes oath for Prime Minister’s office today on May 30 in Rashtrapati Bhavan, market participants are eying his policy decisions and steps that he will take in his second term. Resolution to the liquidity crisis, increase infrastructure spending, job creation on large scale, agricultural reforms, more simplification of GST, etc. are some […]

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Five Tips For Developing A Successful Instagram Marketing Strategy

May 28, 2019

Nowadays, it’s hard to come by a brand that doesn’t want to be ahead of the game on Instagram. Why wouldn’t they? The platform is growing in size, popularity, and offerings. Not only that, but also 80% of Instagram accounts have been reported to be following at least one business. Surely, you’d want yours to […]

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15 Awesome Marketing Tools I Use Daily

May 27, 2019

There are so many tools at a marketer’s disposal. You’ll find everything under the sun, including project management software, social media dashboards, Facebook Messenger chatbot builders and so much more. With all the options, it can be come a little overwhelming — to the point that a lot of these powerhouse, unicorn tools get lost in the shuffle. That’s why […]

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How to start investing from your first pay cheque

May 26, 2019

MUMBAI: Akansha Dodeja, a 24-year-old Mumbai-based global markets research analyst at JP Morgan, spent her first paycheck from an internship on household expenditure, gifts, medical expenditure and gave the pending amount to her family. “I used it for expenditures at home and for paying off my education loan,” said Dodeja. She will join her new workplace […]

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