Alternative investment returns monitor: For the week ending October 30, 2019

November 4, 2019

The scope and attractiveness of alternative investments is increasing. Here’s a weekly tracker of returns from such investments. But don’t compare these with returns from traditional investments since the proportion and purpose of alternative investments is vastly different. Diamond Index Overall Diamond Index is based on actual transactions from 20 different market players and reflects price […]

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Do the marketing principles we learned in college still apply today?

October 22, 2019

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own. However, there’s a downside to self-instruction. When everything you’ve learned comes […]

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How to Develop a Social Media Marketing Strategy for Your Business

October 18, 2019

A sound, effective strategy involves these four steps. A whopping 3.2 billion people or 42% of the world’s population uses social media. On average, people spend over two hours of their day messaging and surfing social media networks. After having a positive experience with a brand on social media, 71% of people will often recommend the brand […]

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Where Is Product Marketing (Or Portfolio Messaging) In Your Organization?

September 30, 2019

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product marketing management (PMM) does, I get a unique answer, depending on the scenario. We still have a lot of work to educate and build awareness on […]

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Paytm starts marketing campaign, aims 1.5 bn payments during festival season

September 24, 2019

New Delhi: Paytm has started a marketing campaign to promote the interoperability feature of its quick response (QR) code scanning application, with the feature aiming 1.5 billion merchant payments on its platform during the festival season, the company said in a release. The company plans to promote its interoperable QR code scanner for unified payments interface […]

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How to invest in share market

September 23, 2019

Investing in the stock market will help you to reap the rewards of your labour in the future | Photo for Representation Stock market investment is an excellent way to grow wealth. Invest money in share market provide high returns due to the power of compounding effect. So if you invest in share market or […]

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10 Digital Marketing Moves To Grow ASAP Before EOY

September 22, 2019

The windows closing in mid-September aren’t just from the weather dropping. The year is coming into focus with a shrinking ability to shape what it will look like as Q4 rises into view. The good news is that digital marketing is digital; you can still do things on multiple dimensions to make an impact before […]

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World’s Best Tax Haven: The United States

September 20, 2019

Yes, you read that right. Before Jumping Into “How Is This Possible?” To attain the moniker “best” tax haven, it is probably fitting to say that “it” is not just about taxes.  Take a look at the political upheaval around the world. Ask yourself how much you value the stability of a jurisdiction’s political system, […]

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Govt Proposes to Significantly Reduce Intellectual Property Rights Fees for MSMEs, Startups

September 17, 2019

New Delhi: The government has proposed to reduce fees for various intellectual property rights like patents and designs for micro, small and medium enterprises and startups to promote innovation, Commerce and Industry Ministry said on Monday. An individual, group or industry has to pay fees at different levels of intellectual property rights (IPR) application fillings. As […]

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Why are marketers keen on tapping a consumer’s physical location?

September 16, 2019

With almost every consumer having access to smartphones, it’s getting increasingly important for marketers to push personalised content on mobile phones based on a consumer’s physical location. This form of marketing allows brands to personalise information for high relevance as this facilitates more accurate targeting. This technique has been witnessing a surge in the Indian […]

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